A store we'd want to walk into ourselves.

Over the past decade, intimacy products have become better made, better designed and more openly discussed. Where people buy them has changed less. The choice is usually between a marketplace listing with no one to ask, or a store that many customers would rather leave as quickly as possible.

PureNest started from a simple question: what would an adult store look like if it were run like a good pharmacy or a well-kept boutique? Clear signage, products customers can look at properly, staff who know the range, and a room to talk privately when that's what someone needs.

That is the store we are building in Colorado, and the standard we want every future location to meet.