Advice raises the basket
Opened intimate products generally can't be returned. Customers who get advice are more confident buying higher-value items.
Investor relations
A better-run store in a category that needs one.
PureNest Retail LLC is building a multi-brand adult wellness store in Colorado, designed from the start to be repeated. This page sets out how the business works and where it's going.
Investment thesis
A category that moved online, then came back for advice.
Customers research intimacy products online but often want to see, hold and ask before they buy, especially at higher price points. A well-run store turns that hesitation into sales and repeat visits.
Brands, not white label
Established brands give customers a reason to choose us over marketplaces, and give suppliers a showroom for their range.
Built to be repeated
Departments, training and standards are documented from day one, so a second store follows the same playbook.
Market context
Demand has gone mainstream. Most stores haven't.
Open conversation
Sexual wellness is discussed more openly than a decade ago and is sold through more mainstream channels.
Online fatigue
Marketplaces offer endless choice but little guidance, and customers can't always tell who made a product or what it's made of.
A gap on the street
Few physical stores combine a broad, branded range with a setting that mainstream customers feel comfortable walking into.
Gifting brings new visitors
Anniversaries, birthdays and celebrations bring in customers who might not otherwise visit an adult store.
Business model
Four ways the store earns.
Retail sales of branded products are the core of the business. The other streams raise visit frequency and average spend, and use the same floor, staff and supply agreements.
Stream 01
Retail sales
In-store sales across six departments, from first purchases to premium devices, at manufacturer-recommended pricing.
CoreStream 02
Gift sets
Ready-made sets at fixed price points for occasions, plus gift cards that bring new customers through the door.
CoreStream 03
In-store events
Ticketed talks with educators and private shopping evenings for groups, held after hours.
SupportingStream 04
Reserve & collect
Online reservation with in-store pickup, extending the store's reach without a separate fulfilment operation.
PlannedKey figures
The store in numbers.
Detailed figures and financials are shared with qualified investors on request.
0,000Store floor area, sq ft
000Products in range (SKUs)
00Brands carried
$00Avg. transaction value
Growth plan
Three phases.
Each phase starts only when the previous one is running to standard. Timing is shared with investors on request.
Phase 1
Flagship store
Operate the first location, refine the department layout, and deepen supplier relationships.
- Department layout and advisor guides
- Staff training program
- Long-term supply agreements
Phase 2
Reserve & collect
Online reservation with in-store pickup, plus a loyalty program for repeat customers.
- Online catalogue with stock levels
- Opt-in loyalty program
- Regular event calendar
Phase 3
Second location
A second Colorado store using the same standards, training and supply agreements.
- Site selection
- Playbook-based fit-out
- Shared buying and training
Corporate information
PureNest Retail LLC
The company is registered with the Colorado Secretary of State as a corporation. Registration details can be checked on the Colorado Secretary of State business database using the ID below.
| Legal name | PureNest Retail LLC |
|---|---|
| Entity type | Corporation |
| Jurisdiction | Colorado, USA |
| Colorado SoS ID | 20171045557 |
| Principal office | 5445 DTC Pkwy, Greenwood Village, CO 80111 |
| Registered agent | Morgan International Financial Advisory Firm, 1535 19th St, Denver, CO 80202 |
Governance
How the company is run.
An adult retailer depends on trust from customers, suppliers and regulators. These basics are in place from the start.
Management
Clear accountability
Management structure and decision rights are set out in the operating agreement.
Reporting
Regular financial reporting
Annual financial statements and periodic trading updates are shared with investors.
Compliance
Written policies
Age verification, product safety, supplier standards and customer privacy are covered by written policies and staff training.
Documents
Reports and filings.
Some documents are shared only with qualified investors after an introductory call.
- Financial summarySummary financial statementsOn requestRequest
Investor contact
Request the investor pack.
For the investor presentation, financial summary or an introductory call, contact investor relations. We reply within two business days.
- [email protected]